The Skolkovo Foundation, The IPChain AssociationAudience
78,591,340 peopleWeb сайт ip-academy.ru
Corporate communicationsWe developed and successfully implemented the concept of relaunching the structure of IP Academy; we regularly updated content in order to adapt to audiences; we organized a press presence on a location; we facilitated research and gathered a group of media partners, including Rossiyskaya Gazeta, ITAR TASS, Moskva 24 TV Channel, the Interfax independent media agency, the All-Russian Patent and Technical library (VPTB), Garant.ru (a legal information website), Rusbase, Strategy Magazine, Economy and Life, the Indicator information and service portal, Copyright.ru and others.
Journalists in the venue
Digital communicationsWe developed and implemented a communication strategy for timely and regular coverage of IP Academy’s work in social and new media; We organized a digital advertising campaign.
Visitors to the website
DesignWe developed: A corporate identity and brand book; concept designs of the premises for contractors; An original line of advertising and souvenir items (souvenir products for participants, promotional apparel)
ProductionWe produced a promotional advertising video; We uploaded a series of video interviews to the internet; We developed a graphics package; We provided photo and video coverage of all events; We produced a post-event video; We produced a series of educational post-event videos for the IP Academy.
Hours of video footage
Images in the archive
WritingWe provided thorough and prompt coverage of IP Academy events through ads, reports, and post-companies; We delivered original news and analytical content including expert columns and recent interviews; We provided multi-genre content for a special column on the communication platform website.
EXPO: spatial design and developmentWe developed the concept design for the Forum premises.
Web design and development222
- we createdan event landing page.