IP Academy

Project title

IP Academy

Customer

The Skolkovo Foundation, The IPChain Association

Audience

78,591,340 people

Web сайт ip-academy.ru
On September 20, 2019, IP Academy was held at Technopark, part of the Skolkovo Innovation Center. This is a new form of educational event in the intellectual property field, organized by Skolkovo Patent School, a leading educational conference. IP Academy employed its best practices and traditions, significantly expanding its agenda. IP Academy has become the largest educational event in Russia and the CIS countries for experts in intellectual property and other creative and science-driven areas of the economy who create and work directly with intellectual products. During the three-day conference, leaders of government departments and state agencies, heads of international and professional communities, and experts at leading companies in these industries shared their practical experiences and case studies on the protection, defense, and monetization of intellectual property. Experts discussed a wide range of activities covering the full range of IP rights management, as well as the specific rights regarding trademarks and other types of individualization of goods and services. Experts particularly focused on digital markets and technological solutions that make intellectual property management efficient and low-cost. Attendees studied in detail the most interesting and complex practices in the field of litigation and pre-trial dispute resolution, as well as new approaches to training and expanding employees’ skillsets in the intellectual property field. The conference included breakout sessions, workshops, and discussions where attendees had the chance to talk and exchange their views with top Russian and foreign intellectual property experts, discuss practical issues of patent protection, the leading educational trends in IP, the impact of new technologies on intellectual property assets, and other relevant issues. In addition to business sessions, the conference provided conditions for productive networking, including a rich cultural program.
  • 3

    Days

  • 17

    Sessions

  • 74

    Workshops

  • 160 +

    Speakers

  • 1500 +

    Participants

Corporate communications

we developed and successfully implemented a concept of relaunching the structure of IP Academy; we regularly updated content adapting to audiences; we organized the work of journalists in a location; we facilitated research and formed a pool of media partners to include Rossiyskaya gazeta, ITAR TASS, Moskva 24 TV Channel, independent media agency, Interfax, All-Russian patent and technical library (VPTB), information and legal website GARANT.RU, Rusbase, Strategy magazine, Economy and Life website, Indicator information and service website, Copyright.ru website, among others.
  • 400 +

    Publications

  • 30

    Media partners

  • 35

    Journalists in the venue

Digital communications

A communication strategy for timely and regular coverage of the work of IP Academy in social and new media was developed and implemented; A digital advertising campaign was organized.
  • 1500 +

    Registrations

  • 29680

    Visitors to the website

  • 90 +

    Publications

Design

corporate identity and brand book concept design of the development by the contractor; original line of advertising and souvenir products (souvenir products for participants, promotional apparel)
  • 50 +

    Illustrations

  • 20 +

    Design layouts

  • 45 +

    Presentations

Production

An advertising promotional video has been produced; A series of video interviews have been uploaded to the internet; A graphics package has been developed; A photo and video coverage of all events have been made; A post-event video has been produced; A series of educational post-event videos for The IP Academy has been produced.
  • 40 +

    videos

  • 60 +

    Hours of video footage

  • 2500 +

    Images in the archive

Writing

We carried out thorough and prompt coverage of the events of IP Academy: ads, reports, and post-companies; We delivered original news and analytical content including expert columns and recent interviews; We provided multigenre content for a special column at the website of the communication platform.
  • 23

    Press-releases

  • 12

    News

  • 6

    Big interviews

EXPO: spatial design and development

We carried out through and prompt coverage of the events of IP Academy: ads, reports, and post-companies; We delivered original news and analytical content including expert columns and recent interviews; We provided multigenre content for a special column at the website of the communication platform. We provided multigenre content for a special column at the website of the communication platform.

Web design and web development

  • we createdan event landing page.

Photo gallery

Video gallery

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