IP Academy

IP Academy
CustomerThe Skolkovo Foundation, The IPChain Association
Audience78,591,340 people
Web сайт ip-academy.ru-
3
Days
-
17
Sessions
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74
Workshops
-
160 +
Speakers
-
1500 +
Participants
Corporate communications
We developed and successfully implemented the concept of relaunching the structure of IP Academy; we regularly updated content in order to adapt to audiences; we organized a press presence on a location; we facilitated research and gathered a group of media partners, including Rossiyskaya Gazeta, ITAR TASS, Moskva 24 TV Channel, the Interfax independent media agency, the All-Russian Patent and Technical library (VPTB), Garant.ru (a legal information website), Rusbase, Strategy Magazine, Economy and Life, the Indicator information and service portal, Copyright.ru and others.
-
400 +
Publications
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30
Media partners
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35
Journalists in the venue
Digital communications
We developed and implemented a communication strategy for timely and regular coverage of IP Academy’s work in social and new media; We organized a digital advertising campaign.
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1500 +
Registrations
-
29680
Visitors to the website
-
90 +
Publications
Design
We developed: A corporate identity and brand book; concept designs of the premises for contractors; An original line of advertising and souvenir items (souvenir products for participants, promotional apparel)-
50 +
Illustrations
-
20 +
Design layouts
-
45 +
Presentations
Production
We produced a promotional advertising video; We uploaded a series of video interviews to the internet; We developed a graphics package; We provided photo and video coverage of all events; We produced a post-event video; We produced a series of educational post-event videos for the IP Academy.-
40 +
videos
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60 +
Hours of video footage
-
2500 +
Images in the archive
Writing
We provided thorough and prompt coverage of IP Academy events through ads, reports, and post-companies; We delivered original news and analytical content including expert columns and recent interviews; We provided multi-genre content for a special column on the communication platform website.
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23
Press-releases
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12
News
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6
Large-format interviews
EXPO: spatial design and development
We developed the concept design for the Forum premises.Web design and development
222- we createdan event landing page.
