IPQuorum 2021: Tech for Content

Project title

IPQuorum 2021: Tech for Content

Customer

The IPChain Association, The Skolkovo Foundation

Audience

86,169, 300 people

Web сайт tech4content.ru
On April 27, 2021, key players in the creative industries, digital technologies, and law firms, representing over 20 economic sectors, came together at Innovation Center Technopark. In 2021, IPQuorum, a leader in the intellectual property field, demonstrated intellectual property assets to be a core of the creative business sector that shape its identity and individuality. More than 1,500 conference participants from 30 countries worked together to coordinate their work after a discussion of global trends and local cases in today’s creative economy. IPQUORUM 2021: Tech for Content was a truly unique event, bringing together government officials, big business, and creative entrepreneurs. The participants discussed the most important trends of the IP market and the creative sector. In addition to the main program, the Forum hosted many workshops, online interviews, and presentations.
  • 2

    Days

  • 30

    Countries

  • 20

    Sectors of creative economy

  • 300 +

    Speakers

  • 1500 +

    Participants

Corporate communications

A concept of international forum on creative industries has been elaborated and successfully implemented. Three parallel tracks have been organized: applied industries and cultural heritage industries; modern media and production of digital content. We have designed and realized our thematic business program with top Russian and foreign experts in attendance.
  • 200 +

    Speeches

  • 38

    Thematic sessions

  • 27

    Workshops

  • 30

    Media partners

  • 1200 +

    Media publications

Digital communications

A communications strategy was developed and implemented for regular and timely coverage of the Forum activities on various Internet websites, social media, and messengers; A targeted advertising campaign was conducted to coordinate registration for the Forum;
  • 100 +

    Posts

  • 60 +

    Text broadcast

  • 106800 +

    Users

  • 1575

    Number of registrations

Design

We have created the corporate identity and the brandbook for the Forum We have created a new image of the corporate hero, a cube-cat We have developed designs for branding of the surface of the Forum premises and outdoor branding we have created designs for the areas where exhibitors plan to meet in exhibition space; we have developed an original line of advertising and souvenir products (souvenirs for exhibitors, promotional clothing, print marketing materials, a toy-mascot) designed and developed AR quest: development and rendering of 3D images; development and rendering of the game zone
  • 115 +

    Illustrations

  • 50 +

    Design layouts

  • 20 +

    Presentations

Production

We have produced a series of promotional videos of the Forum for posting on the Internet; We have created a promotional cartoon about the Forum; We have produced a series of promotional videos for video panels in the exhibition area; We have designed a graphics package; We have produced a post-event video and a series of post-event educational videos for the internet.
  • 19

    Promotional videos

  • 75 +

    Hours of video footage

  • 12

    Educational videos

  • 6000 +

    Images in the archive

Writing

We provided comprehensive and prompt coverage of the Forum: breaking news, reports, and post-companies; Original news and analytical content, including expert columns and topical interviews We provided content for a landing page, using different genres.

GR

We facilitated the signing of the agreements below: We facilitated the signing of a trilateral agreement between the IPChain Association, The Russian State Library, and the Russian Authors’ Society We facilitated the signing of an agreement between the IPChain Association, the Skolkovo Foundation; on the set-up of laboratory services of the IPChain Lab in the area of innovation park.

Web design and web development

Event landing was created Personal account was set up Ticket sale was carried out

EXPO: spatial design and development

We implemented the construction on the venue with an area of 1,500 sq.m., installed modern digital equipment and two stages with stage LED screens. One stage was hosted digitally. Technological solution: four auditoriums, lounge hall for participants, lounge hall with catering for speakers, 3D photo zone, exhibition zone, quest zone, digitally hosted stage. The venue was equipped with mobile studios for simultaneous interpreting and a conference system for 500 people; The venue was equipped with mobile studios for simultaneous interpreting and a conference system for 500 people; We created an artistic concept and provided temporary structures for the space to host a quest.
  • 1500

    Developments

  • 100

    Two stages

  • 4

    Discussion halls

  • 10

    Stands

Photo gallery

Video gallery

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