Skolkovo LegalTech. Black Edition
Skolkovo LegalTech. Black EditionCustomer
IPChain Association, Skolkovo FoundationAudience
3 800 000 peopleWeb сайт sklegaltech.com
On November 29, 2019 the Skolkovo LegalTech.Black Edition conference was held as a private event at the business club in the Matrix building of the Skolkovo Innovation Center. For the first time, the conference was organized in partnership with the IPQuorum communication brand and Forbes Russia, bringing together prestigious business owners and top management of high-tech corporations, legal institutions and consulting companies, research establishments, and government officials. As part of the business program of the Forum, representatives of major consulting companies and top global experts in the LegalTech sphere discussed the challenges accompanying revolutionary innovations in the legal sphere and successful practices for achieving the maximum impact of technology in work processes. The organizers were guided by the following message: Skolkovo LegalTech.Black Edition as a New Look at the LegalTech segment and its nature within a context of business innovations and high-tech technologies.
- we developed and successfully launched a renewed concept for the Skolkovo LegalTech conference;
- we uploaded content based on different types of audience;
- we researched and assembled- a group of media partners including: Rossiyskaya Gazeta, FORBES, Interfax, Expert, Vedomosti and others
Journalists in the venue
- we developed and implemented a communication strategy forthe timely and regular coverage of Skolkovo LegalTech.Black Edition in social media and new media;
- we launched adigital advertising campaign;
- we developed the concept and format for a special series of announcements: #OnTheGuestList.
Releases on the day of the event
Visitors to the website
- we developed a corporate identity and brand book for the event;
- we launched an original line of promotional souvenir products (gifts for participants);
- we created a unique cover design for the current issue of Forbes.
Types of souvenir products
- we produced a promomarketing video;
- we created a series of online video interviews;
- we made a graphics package;
- we provided photo and video coverage of all events;
- we produced a post-event video;
- we produced a series of online informational and educational videos as a follow-up to Skolkovo LegalTech.Black Edition.
Hours of footage
- we provided comprehensivemedia and public relations coverage of Skolkovo LegalTech.Black Edition: content marketing, media coverage, post-companies;
- we created original news and analytical content, including expert columns and interviews;
- we provided multi-genre content for a special section on the website of the communication platform.
News on the day of the event
Event & MiceOrganizational structure for the exhibition venue using an existing structure (art gallery at the mountain serpentine); We organized the operation of the OCHEY team’s photo zone, where all attendees of the entertainment program received photographs of their very own irises.
artworks in the exhibit
participants of photo shoots
EXPO: spatial design and developmentWe developed the conceptual design for the Forum and exhibition venue.
Web design and development222
- we createdan event landing page.