Журнал «КиноРепортер»
Журнал «КиноРепортер»
CustomerThe Hollywood Reporter Russian Edition
Audience2 700 000 people
Web сайт kinoreporter.ruВ октябре 2018 года редакция русского The Hollywood Reporter, выходившего в течение семи лет, объявила о перезапуске издания и выходе в свет первого номера глянцевого российского журнала о кино — «КиноРепортер». Новый журнал стал преемником бренда и успешной истории The Hollywood Reporter Russian Edition.
Агентство взяло на себя разработку концепции ребрендинга и реализацию «под ключ» стратегии вывода на рынок нового бренда «КиноРепортер».
В 2018 году были выполнен весь необходимый комплекс работ, включая презентацию издания на VII Петербургском международном культурном форуме.
На сегодняшний день «КиноРепортер» — самый влиятельный журнал о киноиндустрии в России и единственное глянцевое издание на тему о кино для массовой аудитории.
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
месяца на реализацию
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
750 +
Publications
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
VII
Петербургский международный культурный форум
Corporate communications
Комплексное коммуникационное сопровождение ребрендинга издания и выхода в свет первого номера обновленного журнала
Разработка концепции и презентация первого номера нового издания на VII Петербургском международном культурном форуме
- Разработка концепции и интеграция главного редактора в качестве модератора и спикера в деловую программу VII Петербургского международного культурного форума
- Обеспечение участия главного редактора в качестве почетного гостя основных культурных мероприятий VII Петербургского международного культурного форума
- Организация работы с селебрити
- Организация информационного освещения в СМИ
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
10
Мероприятий
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
10
Медийных персон
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
5
Information partners
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
20
Media on the site
Digital-коммуникации
Организация и проведение рекламной digital-кампании
Агентство осуществило поддержку официальных аккаунтов в социальных сетях и привлечение подписчиков
Обеспечение упоминания о ребрединге в ключевых Telegram-каналах и у ключевых блогеров
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
1000 +
Подписчиков ТГ
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
100 +
Mentions from bloggers and in social networks networks
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
30 +
Written posts
Design
Разработка концепции ребрендинга
Production
Создание презентационного ролика о ребрендинге
Создание презентационного ролика о выходе первого номера журнала
Создание корпоративного фильма о презентации в рамках VII Петербургского международного культурного форума
Создание фотоархива
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
Видеоролика
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
15 +
часов отснятого материала
Writing
Создание новостного и информационного контента, в том числе экспертных колонок, аналитических материалов для таких СМИ, как ИА «ТАСС», «Российская газета», Forbes, Iz.Ru, REGNUM и т.д.
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
10 +
information posts
-
In the first century, the Greek mathematician and mechanic Heron invented the steam engine. Mankind embraced the invention... as a fun activity for kids! No one had thought of other applications for a long time. The Indigenous peoples of South America did without the wheel simply because they could always carry the palanquin and the person in it.
25 +
unique materials
GR
В ноябре 2018 года в рамках VII Петербургского международного культурного форума подписано соглашение с Союзом журналистов России, разработан и реализуется спецпроект по повышению квалификации сотрудников СМИ в области киножурналистики.
Event & Mice
Организована работа российских спикеров на презентации в рамках VII Петербургского международного культурного форума: приглашение, логистика, проживание, эксклюзивная гостевая программа.
EXPO: spatial design and building
Организация фотовыставки под брендом журнала «КиноРепортер» в пресс-центре VII Петербургского международного культурного форума
