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Digital communications

Digital communications
Digital event support

  • event website promotion
  • video content promotion
  • organization, maintenance and promotion of official representative offices in social media
  • development and implementation of social media campaigns
  • mention tracking
  • promotion of special projects

SEO Optimisation

  • improvement of pages' search relevance to search queries
  • optimization of structure and content
  • optimization of commercial factors
  • page code optimization
  • building external factors of resource relevance

Monitoring and analytics

  • one-time and regular analysis of the information field
  • preparation of analytical products: benchmarking, open source research
    sources and analytical bases

Advertising promotion

  • Placement of text boxes and graphic ads in the Yandex advertising network and the Google contextual media network
  • Targeted advertising on Facebook, Instagram, myTarget and VKontakte: native ads and promotional posts in the news feeds of popular social media
  • retargeting

Digital communications
Social media

  • Developing a social media page concept (Facebook, VKontakte, Instagram, Telegram, etc.): conducting benchmark analyses of competitors, target audiences, media attitudes, visual designs for pages and post illustrations, content type and regular column descriptions, page promotion tools
  • creation of and editorial support for social media pages: writing a content plan, publication placement, communication with users on your page
  • attracting followers topages and promoting individual posts
  • developing sophisticated content for social media: infographics, features, videos and animation gifs

Collaboration with opinion leaders (Facebook, Instagram, Telegram, YouTube, etc.)

  • Issuing assignments to opinion leaders and popular topical communities in social media to promote awareness campaigns
  • Partnerships and engagement with popular bloggers and influencers on YouTube and Instagram as speakers and event participants
  • advertising integrations onYouTube videos and posts by popular Instagram users

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See project portfolio in the sphere of expertise

IPQuorum 2021: Tech for Content

A meeting place for creative industries and the world of intellectual property

IP Academy

The new educational format in the sphere of intellectual property

IPQuorum.Culture

IPQUORUM.Culture, a unique communication, at the 7th St. Petersburg International Cultural Forum

Skolkovo LegalTech. Black Edition

Skolkovo LegalTech.Black Edition: "A new perspective on the LegalTech segment and its nature in the context of business innovations and high technologies"

Журнал «КиноРепортер»

IPQuorum 2018

Other spheres of expertise

  • Corporate communications

  • Internal communications

  • Digital communications

  • Design

  • Production

  • Event & Mice

  • Writing

  • GR

  • EXPO: spatial design and  development

  • Web design and web development

  • Strategy of sustainable development

  • Personal positioning

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