Digital communications
Digital communications
Digital event support
- event website promotion
- video content promotion
- organization, maintenance and promotion of official representative offices in social media
- development and implementation of social media campaigns
- mention tracking
- promotion of special projects
SEO Optimisation
- improvement of pages' search relevance to search queries
- optimization of structure and content
- optimization of commercial factors
- page code optimization
- building external factors of resource relevance
Monitoring and analytics
- one-time and regular analysis of the information field
- preparation of analytical products: benchmarking, open source research sources and analytical bases
Advertising promotion
- Placement of text boxes and graphic ads in the Yandex advertising network and the Google contextual media network
- Targeted advertising on Facebook, Instagram, myTarget and VKontakte: native ads and promotional posts in the news feeds of popular social media
- retargeting
Digital communications
Social media
- Developing a social media page concept (Facebook, VKontakte, Instagram, Telegram, etc.): conducting benchmark analyses of competitors, target audiences, media attitudes, visual designs for pages and post illustrations, content type and regular column descriptions, page promotion tools
- creation of and editorial support for social media pages: writing a content plan, publication placement, communication with users on your page
- attracting followers topages and promoting individual posts
- developing sophisticated content for social media: infographics, features, videos and animation gifs
Collaboration with opinion leaders (Facebook, Instagram, Telegram, YouTube, etc.)
- Issuing assignments to opinion leaders and popular topical communities in social media to promote awareness campaigns
- Partnerships and engagement with popular bloggers and influencers on YouTube and Instagram as speakers and event participants
- advertising integrations onYouTube videos and posts by popular Instagram users
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